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Top 5 Anti Ageing Tips

It is not possible to literally turn the clock back (yet) but there are things that everyone can do to slow down the aging process without spending a fortune!
As waiting lists at Boots this year will testify, we are a nation obsessed with anti-wrinkle products. You can hardly open a Sunday supplement without there being an article on the latest miracle fix and billions of pounds are spent on advertising and celebrity endorsements. The market is also full of jargon and scientific names so I hope this information will help dispel some of the mystery and provide useful tips.

Top 5 Anti Ageing Tips

1. Always wear a sun block - UV rays can damage skin even on cloudy days
2. If you smoke then STOP - Poisons in cigarettes are known to age the skin
3. Moisturise - to retain water and keep the skin hydrated
4. Moisturise - to smooth rough areas improving skin colour and texture
5. Moisturise - to provide a protective barrier from the winter weather

Can simply applying a moisturiser help in the prevention of wrinkles?
Yes it can. To understand how moisturisers work we need to know a little about the structure of the skin. The top layer of the skin (the 'epidermis') is made up of cells that normally have a water content of about 15%. These cells are constantly being renewed and the dead cells shed on the surface. The spaces between the cells are filled with oils keeping the surface smooth and flexible.  Sun, wind, strong soaps and detergents can upset the balance of this natural moisturising system reducing the water content and causing the skin to appear shrivelled, rough and flaky. Further drying can lead to reduced flexibility and cracking of the surface.

At Pure Lakes we have designed moisturisers that produce an immediate improvement in appearance and also support and enhance the bodies own natural defences.
Moisturisers help retain water levels
Water plumps up the skin and immediately reduces fine lines, so helping the skin to keep the water levels as high as possible has obvious benefits. This is achieved by special ingredients called 'humectants' that attract and help retain water in the cells of the skin. I have selected Hyaluronic Acid, one of the most efficient humectants recommended by Kolbjorn Borseth, an expert in natural skin care. This amazing ingredient occurs naturally in the cells of our skin giving it fullness and volume. Hyaluronic Acid retains water like a sponge and has the ability to absorb a thousand times more than its own weight. It is believed to contribute significantly to cell rejeneration and also protects the cell structure, defends against external threats and bacterial infections.
Moisturisers provide a smooth, translucent surface

Oils and butters (often referred to as lipids or emollients) enhance the skin's own ability to fill the gaps between dry cells so providing a smooth, translucent surface. I have selected organic Rosehip Seed Oil, Avocado oil & Shea Butter. These  go much further than simply filling the spaces between cells. They are specially selected for their wonderful combination of healing, rejenerating & nourishing components. These include Vitamin A and Omega 3, 6 & 9 essential fatty acids.
Moisturisers support the skin's own protective barrier
All of our creams and gels contain gentle, natural ingredients and have a pH of 5.5 matching the surface of the skin. This enables them to work in harmony rather than disrupt the natural moisturising process. Furthermore, the ingredients are specially chosen for their healing and rejenerating properties.

We have a great range of moisturisers to suit all skin types!

What causes skin ageing and wrinkles?

Our bodies age in two ways.
As we age changes inevitably occur in the structure of our skin making it less firm and springy. This is all part  of the natural ageing process that also causes the hair to turn grey. The timing of these changes is controlled by the genes we inherit and this is called 'Intrinsic Ageing'.
We are also effected by 'Extrinsic Ageing' where external factors speed up the natural process and/or cause skin damage. The good news is that we know the main culprits and can do something about it!
UV rays from the Sun
Under normal conditions, the most damaging thing our skin encounters is exposure to the sun’s UV rays. These rays do not provide light or warmth so we cannot see or feel them, but prolonged exposure results in sun burn, age spots and skin cancers. The thing is that this can be avoided with a good sun block (SPF 30+) regularly applied and by managing exposure using the shade, hats and clothing during the hotest part of the day.
Apart from the well documented health issues, smoking also results in dry, wrinkled skin so, if you want to keep your skin looking youthful you have to stop.

Confused about ingredients and jargon?
If you have any questions then just call or email and we will always do our best to find the answer.