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My dad is of the era where a good blast of cold water and a scrub down with a brillo pad constitutes a daily beauty regime. I have to say he looks remarkably well on it.....not sure what that says about my profession. I am slowly, gently trying to introduce him to the delights of the Pure Lakes Men’s range but, as with a frightened animal, I am treading softly.  I have convinced him to have a go at our face wash (definitely not cleanser, honestly dad) which I am told he uses on a regular basis. He has even...

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