We do not store any of your payment details on our system.  Nor do we share any of your personal data with third parties.

We will only ever communicate with you when we have something very relevant, including offers and discounts, and you will always have a very clear and easy option to remove your email address from our list.

Cookie Policy

By clicking ‘OK’ on the cookie banner and continuing to make use of the Pure Lakes website, you agree to our use of cookies and other analytics tracking, and ad targeting methods. We use these to provide you with a great experience and to help our website run effectively. If you choose to disable cookies in your web browser then our site may not provide the expected level of functionality and experience - such as being able to add items to your basket.

What Are Cookies?

A cookie is a small text file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies may be stored by a web browser and remain valid until its set expiry date. You can set cookies to be deleted before the expiry date or at the end of your session, when the web browser is closed. Your web browser may also allow you to block all cookies or receive a warning before a cookie is stored. In some instances, unless the cookies are accepted, parts of our website will not function, fully or at all. If you do allow cookies to be used, when you view our website, we will store some cookie files, which will enable us to measure the use of the pages and features on our website and allow you to use some of its functions.
Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

Cookies do not typically contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.

Third Party Cookies & Pixels

Our service providers and and third party applications - such as Google Analytics, Google Ads, Shopify, Facebook etc. - may use cookies and/or tracking pixels to gather data about user behaviour in order to improve user experience, analyse traffic, and/or serve advertisements based on your interests. Facebook's own privacy information can be found here: facebook.com/legal

How To Remove Cookies

Accepting cookies will give you the best user experience of our website, while declining cookies could potentially interfere with your use of the site. For example, online shopping: essential cookies enable the site to keep track of all of the items that you've placed in your cart while you continue to browse.

You can choose to disable cookies via your web browser, usually by going into the browser settings and selecting the Privacy & Security section. From here you can choose which cookies your browser allows on a particular website. This is only intended as a general guide as there are many web browsers, each with its own settings.

Security & GDPR

All personal information submitted via our website is secured by SSL certificate, which can be checked by clicking on the padlock in the address bar next to the URL (web address). An SSL certificate secures connections and prevents hackers from impersonating you or stealing your information. Any collected data may be securely stored on Tier III data centres across the UK or United States. Information submitted via our contact form is secured by SSL certificate and may be stored on password protected devices and servers.

How We Handle Your Personal Data

We will never sell, distribute or publish any customer data and will take all reasonable steps to ensure security of that data.
We will never ask for sensitive information in an email. Any sensitive data will be stored in accordance with the Data Protection Act.

What Rights You Have Over Your Data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you via our secure contact form. This does not include any data we are obliged to keep for administrative, legal, or security purposes.